International advertising :  realities and myths / 
edited by John Philip Jones. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2000. 
 - 412 p. :  ill. ; 
<br/><br/><label>ISBN: </label>0761912452 (pbk. : acidfree paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.<br/>Comparative advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .I59 2000 
<br/><br/><label>Dewey Class. No.: </label>659.1