TY  - BOOK
AU  - Quelch,John A.
AU  - Farris,Paul W.
TI  - Cases in advertising and promotion management
SN  - 0256096899
AV  - HF5823 .Q44 1991
U1  - 659.1 
PY  - 1991///
CY  - Homewood, IL
PB  - Irwin
KW  - Advertising
KW  - Case studies
KW  - Sales promotion
ER  -