Kotler, P. <br/><br/>
Marketing management, analysis, planning,implementation and control 
P. Kotler 
 - 6th 
 - New Jersey  Prentice Hall  1998 
 - xxi, 776p.; ill.  Hbk. 
<br/><br/><label>ISBN: </label>0135561507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management