Winer, R. S. <br/><br/>
Marketing management 
R. S. Winer 
 - New York  Custom  2007 
 - xxix, 500p.; ill.  Pbk. 
<br/><br/><label>ISBN: </label>0558037518 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- management