D'Alessandro, David F. <br/><br/>
Brand warfare :  10 rules for building the killer brand : lessons for new and old economy players / 
David F. D'Alessandro, with Michele Owens. 
 - New York :  McGraw-Hill,  c2001. 
 - xviii, 185 p. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071362932 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HD69.B7D35 2001