Belch, G.E. <br/><br/>
Adverting and promotion:  an integrated marketing communication perspective. /  
G.E. Belch, M.A. Belch, & J. Dietzel 
 - 9th 
 - New York.  McGraw-Hill.  2012 
 - xxxvi,769pg.:ills.  Pbk 
<br/><br/><label>ISBN: </label>9780071314404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adverting and promotion<br/>Marketing--Communication perspectives
<br/><br/><label>LC Class. No.: </label>HF5823.B3 2012