TY  - BOOK
AU  - Belch, G.E.
AU  - Belch, M.A.
AU  - Dietzel, J.
TI  - Adverting and promotion: an integrated marketing communication perspective. / 
SN  - 9780071314404
AV  - HF5823.B3 2012 
PY  - 2012///
CY  - New York.
PB  - McGraw-Hill.
KW  - Adverting and promotion
KW  - Marketing
KW  - Communication perspectives
ER  -