Pride, W.M. Ferre, O.C. <br/><br/>
Foundation of marketing 
W.M. Pride, O.C. Ferre 
 - 3rd. ed 
 - Boston  Houghton, mifflin harcourt  2009 
 - xxi, 569p.:  ill, Pbk,; 
<br/><br/><label>ISBN: </label>0547166508 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing