TY  - BOOK
AU  - Pride, W.M. Ferre, O.C.
AU  - Pride, W.M. 
AU  - Ferre, O.C.
TI  - Foundation of marketing
SN  - 0547166508
PY  - 2009///
CY  - Boston
PB  - Houghton, mifflin harcourt
KW  - Marketing
ER  -