Reid, Robert D. <br/><br/>
Hospitality marketing management / 
Robert D. Reid, David C. Bojanic. 
 - 5th  
 - Hoboken, N.J. :  John Wiley & Sons,  2010. 
 - xv, 656p. :ill. ;  Pbk. 
<br/><br/><label>ISBN: </label>9780470088586 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Food service--Marketing.<br/>Restaurants--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3.R4 2010 
<br/><br/><label>Dewey Class. No.: </label>647.94068/8