TY  - BOOK
AU  - Ashill,N.
TI  - Srategic marketing management case book
SN  - 007411555
AV  - HF 5415. 13. A7 2002 
PY  - 2002///
CY  - New York
PB  - Mcgraw- hill
KW  - Marketing-- New zealand - management case
KW  - Marketing --Management
ER  -