Shimp, Terence A. <br/><br/>
Advertising, promotion, and supplemental aspects of integrated marketing communication 
Terence A. Shimp 
 - 4th 
 - Philadephia  Dryden Press  1997 
 - xxiv, 589p. : ill.;  Hbk 
<br/><br/><label>ISBN: </label>0030103525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Sales promotion<br/>Advertising<br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.12 .S5 1997