TY  - BOOK
AU  - Shimp, Terence A.
TI  - Advertising, promotion, and supplemental aspects of integrated marketing communication
SN  - 0030103525
AV  - HF5415.12 .S5 1997 
PY  - 1997///
CY  - Philadephia
PB  - Dryden Press
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
ER  -