Churchill, G.A. <br/><br/>
Basic marketing research/ 
Gilbert A. Churchill 
 - 3rd 
 - Forth Worth  The Dryden Press  1996 
 - xvii,863p.:  ill.;Pbk 
<br/><br/><label>ISBN: </label>0030983673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5412.2  / .C4 1996