TY  - BOOK
AU  - Boyd, H. W.
AU  -  Westfall. K.
AU  -  Stanley, F.
TI  - Marketing research: text and cases 
SN  - 9788185386164
AV  - HF5415.2.B6 2012 
PY  - 2012///
CY  - New Age
PB  - AIIBS Publ.
KW  - Market research
KW  - Market research--case staudies
ER  -