Kritler, P. <br/><br/>
Marketing management / 
P. Kritler 
 - 6th 
 - Eaglewood  Prentice hall  1988 
 - xxi, 777p. :ill. ;  Hbk. 
<br/><br/><label>ISBN: </label>013556150701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13.K6 1988