kother, P <br/><br/>
marketing management/ 
P.koher and K.L. Keller 
 - 12th  Prentice Hall  2006 
 - xxxvii,729p.:  ill,; Hbk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .K6 2006