Capon, N. Hulbert, J.M. <br/><br/>
Marketing management in the 21st century 
N. Capon J.M. Hulbert 
 - new jersey  prentice hall  2000 
 - xvii,637p.;ill  pbk 
<br/><br/><label>ISBN: </label>013915695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.1.C2 2000