TY  - BOOK
AU  - Capon, N. Hulbert, J.M.
TI  - Marketing management in the 21st century
SN  - 013915695
AV  - HF5415.1.C2 2000 
PY  - 2000///
CY  - new jersey
PB  - prentice hall
KW  - marketing management
ER  -