Kotler,  P. <br/><br/>
Marketing Management  Analysis, Planning implementation and Control 

 - 9th  ed 
 - London    Prentice Hall   1997 
 - XI, 789P  Hbk 
<br/><br/><label>ISBN: </label>0132435101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13.K6. 1997