TY  - BOOK
AU  - Kotler,  P.
TI  - Marketing Management: Analysis, Planning implementation and Control
SN  - 0132435101
AV  - HF5415.13.K6. 1997 
PY  - 1997///
CY  - London  
PB  - Prentice Hall 
KW  - Marketing
KW  - Management
ER  -