Arens,  W <br/><br/>
Contemporary advertising and integrated marketing communications/ 

 - 14th ed 
 - America  McGraw Hil Education  2013 
 - VIII, 742P  Pbk 
<br/><br/><label>ISBN: </label>9781121914018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123.A7  2013