TY  - BOOK
AU  - Arens,  W
TI  - Contemporary advertising and integrated marketing communications
SN  - 9781121914018
AV  - HF5415.123.A7  2013 
PY  - 2013///
CY  - America
PB  - McGraw Hil Education
KW  - Advertising
KW  - Communication in marketing
ER  -