Arens,w.f,/wergold,m.f/Arens,c <br/><br/>
contemporary advertising and integrateed marketing communication 

 - new york   mcgraw-hillirwin  2011 
 - xl,774p,ill 
<br/><br/><label>ISBN: </label>978-0-07-122060-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising