TY  - BOOK
AU  - Arens,w.f,/wergold,m.f/Arens,c
TI  - contemporary advertising and integrateed marketing communication
SN  - 978-0-07-122060-6
PY  - 2011///
CY  - new york 
PB  - mcgraw-hillirwin
KW  - Advertising
ER  -