Belch,G.F, / Belch,M.A, <br/><br/>
Advertising and promotion an integrated marketing communications perspective 

 - 8th 
 - Boston  Mcgraw hill  2009 
 - xxv,837p.  ill 
<br/><br/><label>ISBN: </label>9780071284400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing