Bivins, Thomas H. Public relations writing : the essentials of style and format / Thomas H. Bivins. - 7th ed. - New York : McGraw-Hill, c2011. - xv, 330 p. : ill. ; ISBN: 9780073511986 Subjects--Topical Terms: Public relationsPublic relations--Authorship. LC Class. No.: HM1221.B538 2011