Doyle, Peter, <br/><br/>
Value-based marketing :  marketing strategies for corporate growth and shareholder value / 
Peter Doyle. 
 - New York :  Wiley,  c2000. 
 - xii, 370 p. :ill,  Hbk 
<br/><br/><label>ISBN: </label>0471877271 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Corporations--Valuation.
<br/><br/><label>LC Class. No.: </label>HF5415.13.D5 2000