TY  - BOOK
AU  - Doyle,Peter
TI  - Value-based marketing: marketing strategies for corporate growth and shareholder value 
SN  - 0471877271
AV  - HF5415.13.D5 2000 
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Corporations
KW  - Valuation
UR  - http://www.loc.gov/catdir/bios/wiley042/2001268221.html
UR  - http://www.loc.gov/catdir/description/wiley034/2001268221.html
UR  - http://www.loc.gov/catdir/toc/onix06/2001268221.html
ER  -