TY - BOOK AU - cox,k k/Enis,Ben M. TI - The Marketing Research Process:A Managerial Approach to Purchasind Relevant Information SN - 0876205449 AV - HF5415.2.C6 1972 PY - 1972/// CY - California PB - Goodyear,pub. KW - Marketing research KW - Decision Making ER -