TY - BOOK AU - Kiran Chaudhary and Mansaf Alam TI - Big Data Analytics: Applications in Business and Marketing SN - 9781032605036 AV - HF 5415.2 .B3 2022 PY - 2022/// CY - India PB - Taylor & Francis Group KW - Marketing research--Data processing KW - Big data--Industrial applications KW - Quantitative research--Methodology Data mining ER -