<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Advertising</title>
  </titleInfo>
  <name type="personal">
    <namePart>Wright, John Sherman</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Warner, Daniel S.</namePart>
  </name>
  <name type="personal">
    <namePart>Winter, Willis L.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>[1971]</dateIssued>
    <dateIssued encoding="marc">1971</dateIssued>
    <edition>3d ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xv, 816 p. illus. (part col.), maps (part col.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">[by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram.</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <classification authority="lcc">HF5821.A3 1971 .W7 1971</classification>
  <classification authority="ddc">659.1</classification>
  <identifier type="isbn">0070720657</identifier>
  <identifier type="isbn">9780070720657</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">710503</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260309112716.0</recordChangeDate>
  </recordInfo>
</mods>
