Arens F. William, Weigold F.Michael and Arens Christian <br/><br/>
Contemporary advertising and integrated marketing communications 
William F. Arens , Michael F. Weigold and Christian Arens 
 - 13th 
 - New York  McGraw-Hill, Irwin  2011 
 - xL,774p.:ill.  Pbk 
<br/><br/><label>ISBN: </label>9780071220606 
<br/><br/><label>LC Class. No.: </label>HF5821.B6  / 2011