TY  - BOOK
AU  - Arens F. William, Weigold F.Michael and Arens Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071220606
AV  - HF5821.B6 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill, Irwin
ER  -