Yale, David R. The publicity handbook / David R. Yale. - Lincolnwood, Ill., U.S.A. : NTC Business Books, c1991 (1995 printing) - x, 358 p. ; Pbk ISBN: 0844232866 (pbk.) Subjects--Topical Terms: Public relationsHandbooks, manuals, etc. LC Class. No.: HD59.Y33 1991