TY  - BOOK
AU  - Yale,David R.
TI  - The publicity handbook
SN  - 0844232866 (pbk.)
AV  - HD59.Y33 1991 
PY  - 1991/// (1995 printing)
CY  - Lincolnwood, Ill., U.S.A.
PB  - NTC Business Books
KW  - Public relationsHandbooks, manuals, etc
ER  -