McDonald, M. <br/><br/>
Market Segmentation / 
Malcolm McDonald 
 - London  Macmillan Press Ltd  1995 
 - xvii, 271p, ill;  Pbk 
<br/><br/><label>ISBN: </label>0333637232 
<br/><br/><label>LC Class. No.: </label>HF5415.127.M22 1995