Mercer, D. <br/><br/>
Marketing Strategy;  The Challenge of the External Environment 
David Mercer 
 - London  SAGE Publications  1998 
 - viii, 325p, ill;  Pbk 
<br/><br/><label>ISBN: </label>0761958762 
<br/><br/><label>LC Class. No.: </label>HF5415.13.M4 1998