Marketing :  Theory and practice / 
edited by Michael J. Baker. 
 - London :  Macmillan,  1976. 
 - x, 177 p. : Ill;  Hbk 
<br/><br/><label>ISBN: </label>0333198204 : 0333198212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 .M37 1976 
<br/><br/><label>Dewey Class. No.: </label>658.8