Proctor, T <br/><br/>
Strategic Marketing  ;  An Introduction / 
Tony Proctor 
 - 2nd ed. 
 - New York  Routledge Taylor & Francis  2008 
 - xii, 335p, ill;  Pbk 
<br/><br/><label>ISBN: </label>9780415458177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision Making<br/>Marketing --Management
<br/><br/><label>LC Class. No.: </label>HF5415.135.P7 2008