TY  - BOOK
AU  - Proctor, T
TI  - Strategic Marketing: An Introduction 
SN  - 9780415458177
AV  - HF5415.135.P7 2008 
PY  - 2008///
CY  - New York
PB  - Routledge Taylor & Francis
KW  - Marketing
KW  - Decision Making
KW  - Management
ER  -