Arens, W <br/><br/>
Contemporary Advertising and Integrated Marketing Communications / 
W. Arens 
 - New York  McGraw-Hill  2013 
 - vi, 742p ill;  Pbk 
<br/><br/><label>ISBN: </label>1121914012 
<br/><br/><label>LC Class. No.: </label>HF5415.123.A7 2013