TY  - BOOK
AU  - Arens, W
AU  - M. Weigold
AU  - C. Arens
TI  - Contemporary Advertising and Integrated Marketing Communications
SN  - 1121914012
AV  - HF5415.123.A7 2013 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
ER  -