Greensted, C. S. Essentials of statistics in marketing / C. S. Greensted, A. K. S. Jardine, J. D. Macfarlane. - London : Heinemann [for] the Institute of Marketing, 1974. - xi, 257 p. : ill. ; Includes index. ISBN: 0434908851 : 9780434908851 Subjects--Topical Terms: Marketing--Statistical methods.Statistics. LC Class. No.: HF3001.G7 1978