Brown, F. E. Marketing research : a structure for decision making / F. E. Brown. - Reading, Mass. : Addison-Wesley Pub. Co., c1980. - xxii, 628 p. : ill. ; Includes index. ISBN: 0201002051 : 9780201002058 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2.B69