Baker M.J <br/><br/>
The marketing book / 
by Michael J. Baker  
 - 3rd edition  
 - Oxford  Butterworth Heinemann  1994 
 - xlii, 740p;ill   Hbk 
<br/><br/><label>ISBN: </label>0750620226 
<br/><br/><label>LC Class. No.: </label>HF5415.M37 1997