Vincze, Julian W. <br/><br/>
Case in  strategic marketing management 
Vincze, Julian W. Anderson, Carol H. 
 - Boston  Houghton Mifflin  2000 
 - xvii,460p.ill;  Pbk 
<br/><br/><label>ISBN: </label>0395870534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.V5 2000