Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill, Jr. 
 - 3rd ed. 
 - Fort Worth :  Dryden Press,  c1996. 
 - xvii, 863 p. :  col. ill., col. maps ; 
 - The Dryden Press series in marketing .
<br/><br/> One "Statistics command summary" chart inserted. 
<br/><br/><label>ISBN: </label>0030983673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C49 1996