McQuail, Denis. Mcquail's mass communication theory / Denis McQuail. - 6th ed. - London ; Thousand Oaks, Calif. : Sage Publications, c2010. Thousand Oaks, CA : SAGE Publications, c2010. - viii, 621 p. : ill. ; ISBN: 9781849202916 9781849202923 (pbk.) Subjects--Topical Terms: Mass media. LC Class. No.: P90 / .M35 2010 Dewey Class. No.: 302.23