Boyd, H.W <br/><br/>
Marketing research:  text and cases/ 
H. W. Boyd, R. westfall, S. F. Stasch 
 - 7th ed. 
 - Delhi  AITBS  2012 
 - xv,816p.:ill.;  PBK 
<br/><br/><label>ISBN: </label>9788185386164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.B6 2012